OK – so my first post AND it’s nearly a fortnight late… but here goes…
Intrinsic to my PhD research on ‘Emerging Platforms for Writers, Fragmented Interaction & Pervasive Media‘ is a 360 view of how stories are being told, fragmented, distributed and received. Which, of course, keeps me super-busy!
As advertising agencies are using story to sell – http://www.jawbone.tv/news/1-news/286-can-storytelling-create-better-products.html and story-specific ad agencies (http://www.storyworldwide.com/) are using story in far more innovative ways (and to potentially larger audiences) than publishers could possibly reach, it seems that the time for ‘shake-up’ is breathing right down traditional book publishers necks. HBO’s Cube is a multi-dimensional experiment, fragmenting the film into more than 35 scenes each presented from four angles – a concept that is still, perhaps, being organically grown, and could be a couple of years away, from a book publishers perspective.
Attending Power To The Pixel at the British Film Institute in London I was interested to see how I could adapt ideas for funding, production & distribution tactics to my own project – a transmedia romcom story with webcam video, product launch and additional iPhone and mobile gaming elements. Over the next few posts I’m going to attempt to fragment and analyse theories discussed there and see how they could possibly adapt to help my project…
I’ll be looking at quotes from producer/director and CEO and Co-Founder of IndieFlix.com, Scilla Andreen –
- ‘New media’ is no longer ‘new’, it’s now ‘expected’!
- ‘Old media’ is only ‘‘old’ only by contrast – ‘territory’ and ‘rights’ are tying down distribution
Ted Hope, film producer and partner of http://www.thisisthatwebsite.comwho itemised the “6 pillars supporting cinema” which were content, production, discover, promotion, participation and presentation – and how only 2 of these are currently being optimised
Christy Dena’s clever insights into Story Bible – a concept of ‘mapping’ how and when transmedia elements appear – and more importantly WHY. (This, I believe, is an essential addition to the traditional synopsis and 3 chapters that publishers traditionally like to see from authors)
and Brian Newman’s fascinating speech about freemium models – in a world of ‘free’ – ‘What Will People Pay For’.
So, welcome to everybody, I hope we can have some interesting and thought-provoking conversations here. As a researcher, I don’t claim to know everything (or sometimes even anything!) but I’m hoping that by sharing what I’m learning we might break down some barriers….