Transmedia platforms? One-size-fits-all doesn’t exist..

Platforms are widely used but finely-tuned in terms of audience demographics and types, modes and genres of conversation.

One-size-fits-all doesn’t exist and any branding trying to utilise this theory will find that they might be hosting ‘parties’ where their audience aren’t hanging out.

More on this to follow, but to summarise anybody attempting the one-size-fits-all approach?

i.e., it takes more than the iPhone app, the Facebook page and the Twitter stream to truly engage, enhance, and be experiential!


5 thoughts on “Transmedia platforms? One-size-fits-all doesn’t exist..

  1. Pingback: @CatBinLady ‘campaign’ driving traffic through strong character ‘voice’ « storycentral DIGITAL

  2. Well, we use such a tool for a project we are about to launch with Orange. The truth is that at some point, you have to distinct 2 things : the backend that let’s you manage content and interactions ; and on the other hand user interfaces that should reflect each project’s specifities. It should be strictly separated, otherwise indeed you get pretty much a UX such as eqal offers : poor and quite standard.
    I’d love to talk more about that with you at PttP, we’ll be there on the 12th and 13th.

  3. I’ll be in London on the 11th, my partner Sandrine will join me on the 12th and 13th. Let’s meet anytime you want, starting monday evening. You have my email.

  4. Just came across this practice of putting messages and l want to learn more and interact with practitioners. Please connect me.

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