The powerful ‘power of story’

The importance and power of ‘story’ is the heartbeat, the soul, the life (and potential death) of a robust transmedia IP.

This advertisement by Sky Atlantic, ‘the exclusive UK home of HBO’ summarises our human need and engagement with a fabulous story….


We all spend our lives telling them, about this, about that, about people..

But some?

Some stories are so good we wish they’d never end.

They’re so gripping that we’ll go without sleep just to see a  little bit more.

Some stories bring us laughter and sometimes they bring us tears….

but isn’t that what a great story does?

Makes you feel?

Stories that are so powerful….

they really are with us forever.”

Robert McKee also has some theories on what constitutes ‘story’:

Story is about eternal, universal forms, not formulas.

Story is about archetypes, not stereotypes.

Story is about thoroughness, not shortcuts.

Story is about mastering the art, not secondguessing the marketplace.

Story is about respect, not disdain, for the audience.

Story is about originality, not duplication.

These are all valid and important points, not only in storytelling, but specifically in transmedia storytelling too, and by extending story over timelines and platforms we can only hope that we can begin to create stories that make people ‘feel’, that are so good that our audiences wish they’d never end (what a dream! to be able to write like that!).

Transmedia storytelling has been dubbed ‘fiction without barriers‘ and ‘limitless storytelling’ which I think is a little exaggerated (at least from a strategic planning, scale and scope perspective) – but from an engaged, lean-forward audience I can see how it might appear that way.

On the run-up to my Transmedia Development Workshop at Digital Book World (in two weeks time) I’ll be building on these concepts and theories of ‘story’, and other issues through a series of mini posts, here at storycentralDIGITAL so stay tuned.


14 days to go….